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Tracking Olympic Sponsors in Newsdesk: The First Weekend
During this Olympics, we are looking at which corporate sponsors are getting the most bang for their advertising buck. In the spirit of the Games, each day we are using Newsdesk to examine different...
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Top 3 Olympic Sponsors for July 30th
After tallying yesterday’s news coverage, the results are in: Gold: McDonald’s Silver: Coke Bronze: Visa McDonald’s had the most coverage, driven largely by their being the official restaurant of the...
View ArticleOlympic Coverage: Gold Medalists Go to the Golden Arches
This week we have been exploring how the top Olympic sponsors having been benefiting from their advertising budget using Newsdesk. Yesterday, McDonald’s came out on top again with the lion’s share of...
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Olympic Coverage: 700,000,000 Reasons Why Visa is on Top
This week we have been exploring how the top Olympic sponsors having been benefiting from their advertising budget using Newsdesk. Yesterday it was announced that visitors at the London Games have...
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News Monitoring: Important and Illuminating, but What’s Next?
Photo courtesy of LaLunaBlanca Since the Olympics kicked off on July 27th, we have been using Newsdesk to track the news coverage of the Big 11 corporate sponsors to see who is getting the most...
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